Employer branding: where HR meets marketing
Gone are the days when employers could pick and choose from the talent pool. The tables have turned and now it’s the candidates making the choices. Your employer brand lets the world know what it means to join your team – it represents you and your employees’ values, the culture, the goals you are striving for and the career opportunities you offer. Candidates are looking for a company that matches their values and can meet their aspirations.
This guide walks you through everything you need to do an consider when building a strong employer brand.